“It’s something you can share with a grandparent, a parent, a child and, again, it’s handed down, handed down, throughout the generations within your family,” Reilly said.RELATED: Deadpool Vs Godzilla: Who Is the BEST King of the Monsters? People also have the opportunity to marry the past and present by playing games from their childhood with their kids. “Physical board games often provide a reprieve from the screen time that we’re all increasingly spending more time on right now,” Reilly said. There’s also the matter of engaging in person, away from the seemingly omnipresent screens that have come to dominate the lives of people working on computers from home and students attending school remotely. “Almost every single game, even if you don’t think about it in that way, does provide some sort of social or educational benefit,” he said. Adler cites the value of learning how to win and lose, taking turns, counting, matching and recognizing shapes and patterns. Nostalgia may be a strong factor for adults, but there are also basic lessons to be learned for younger players. And I think that’s really important right now,” Adler added. “No matter who you’re playing with or who’s in your household, there’s a game for everybody, of all ages, skill sets and genres. “Playing something that you played maybe decades ago with your family and maybe now you have a new family or your family has expanded and you’re able to play something that you played with your parents with your kids and I think that’s something that resonates,” Adler said. While Reilly has entered the fray with a new offering, there’s a familiarity about many board games that people are currently playing while passing the time. “It’s relatable,” he said while noting people have had jobs they don’t love or dealt with job issues. It may seem off to launch a game about office culture at a time when so many people are not in the office due to the pandemic, but Reilly says the game transcends the current world order. “The whole point of the game is to be finding some sort of relief from the everyday pandemic news,” he told TODAY. “Using online surveys as well as hosting discussions with parents and kids in our proprietary online community, we learned more about the emotional connection consumers are having with board games given the stay-at-home world we are living in this year. Even before the pandemic, UNO proved to be a hit for Mattel. We quickly fielded global research to get consumer insights to better understand this change in behavior,” he wrote. “As communities around the globe went into lockdown last March, we saw an immediate demand for our games increase. Hepointed out that the public’s appetite for games soared shortly after quarantine began and that playing them met a critical need for consumers. “Our core games remain our best sellers, led by Monopoly, Jenga, Trouble, Connect 4, Sorry, The Game of Life and Operation,” Nyman said. Hasbro has reported a 20% growth in sales in the third quarter of this year compared to last year at the same time. Many of us have happy childhood memories of playing board games with family and friends so it makes sense that people want to recreate those experiences and create new memories with their families right now,” Eric Nyman, Hasbro’s chief consumer officer, wrote in an email to TODAY. “I think people are seeking experiences that comfort them and looking for ways to connect to memories or past moments in their lives that made them feel safe and happy. Monopoly is one of many games selling well for Hasbro. Coronavirus cases are rising in multiple states and many people are heading back indoors for what may be a long winter.Įnter board games. Now, however, we are returning to frigid terrain. People couldn’t necessarily socialize closer than six feet, but they could take bike rides outdoors or congregate in backyards as the weather warmed. The dawn of the pandemic dovetailed with the arrival of spring.
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